Challenges to the industry
Scale of the problem
The sheer number of online infringements has, until now, meant the workload required to take effective action was too great for the industry to support.
Time and technical resources
To serve a notice, a publisher must correctly identify the ISP, draft an appropriate legal notice and determine the email address for service. This can take hours. The next publisher to discover an infringement hosted by the same ISP must repeat the discovery exercise. This is wasteful.
Communication
Publishers have no efficient and effective means of sharing data about infringing sites and, as an industry, we lack concrete evidence of the scale of the problem and the activities of the worst offenders.
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